Custom Suit Design
ROME—Custom-made clothes—which were popular in the '50s and '60s—are making a big comeback in Europe.
"People have come to realize that the expensive designer suit they are used to buying is made to fit a thousand other people," says Rome-based tailor Luigi Gallo, who has been in the trade for more than 30 years. "In addition, they're paying a huge price for that logo sewed into the jacket."
Amid the buzz of New York and Milan fashion weeks, designers have been saying they see a pick-up in luxury spending after the steep drop-off from the economic crisis. But many custom tailors say business held up even during the recession. Mr. Gallo says he has been swamped with orders for custom-made, or bespoke, suits, dresses, wedding gowns and raincoats. Predicting a boom in business, Mr. Gallo even opened a small tailoring school in 2007 to groom young artisans.
Business is thriving as well on London's Savile Row, where an average of 10,000 hand-made garments are sold every year. The Row has seen a steady increase in business in the past five years despite the economic downturn. In 2010, order books swelled more than 10% from 2009, says Mark Henderson, founder and chairman of Savile Row Bespoke, a group of 14 companies formed to protect and promote the art of hand-crafted tailoring on Savile Row.
Mr. Henderson said he's convinced the recession has made people question the true value of things. "People have started to look for real quality," he says.For more details click the link below.
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