Custom Clothing Store

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Brown was introduced to Brioni about 50 years ago by Wilkes Bashford, the high-end San Francisco clothing store, and says he owns about 100 Brioni garments, including suits, shirts and coats.
Then again, ostentation is beside the point for most Brioni customers, who view the company’s clothing as psychological armor. “When I wear a Brioni suit, I close more deals,” says Franklin Tsung, chief operating officer of AppCrown, a financial technology company based in New York. At age 27, he is among the company’s younger generation of customers. “We might eventually comment on our Brioni suits, and share a cigar. If you are passionate about wearing Brioni, you can assume the executive across the table is, as well.”
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Sports agent Marc Cornstein, founder and president of Pinnacle Management, is another fan. “In my line of work, the image you project is an investment,” Cornstein says. “I can wear my Brioni on the road in Europe, or at NBA draft night, and project power and confidence but not look too stuffy.”
Thanks to Brioni’s expanding leisure-wear business, which now accounts for 40% of sales, a customer can wear the brand almost everywhere today. Brioni has pursued the business ardently, as casual apparel is the fastest-growing segment of the luxury menswear market and offers a means to reach beyond the company’s traditional clientele.
That is especially true with some of Mullane’s boldly adventurous creations, including a colorful silk baseball jacket in the coming fall/winter collection that is adorned with images of hand-painted cranes and costs a princely $37,575.
It is the sort of challenging piece that, on the wrong frame, might give rise to visions of the late Yankees legend Don Zimmer coaching a Japanese baseball team. But there is no doubt about the jacket’s inherent artistry; when coupled with a white T-shirt and jeans on a svelte young man, it strikes the right note of downtown cool.See more.....

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